From the course: Career Advice from Some of the Biggest Names in Business

Bob Bakish on becoming the person people can rely on

From the course: Career Advice from Some of the Biggest Names in Business

Bob Bakish on becoming the person people can rely on

(lively music) - A lot of people come to me over the years, and still today, with essentially that question, like, "How should I approach my career?" And I always tell 'em the same thing. I say what you want to do is build your brand. At Viacom we're big believers in brand, and I believe people are brands too. Now, when I say build your brand, what I mean is, within the team you're working for, be the person they can rely on. Become the go-to person. Why? Because that will inevitably make your work more interesting. By the way, it might mean you have to work more, but you will learn more, and over time, as maybe the organization grows and incremental opportunities come up, they'll think of you. Or maybe your brand will grow beyond your organization and some other opportunity will come your way. But at the core of it I would say be the person that your teams depend on. Go the extra mile. And build your brand. (lively music)

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