Skill Level Intermediate
- [Instructor] W. Chan Kim and Renee Mauborgne, Blue Ocean Shift: Beyond Competing, Proven Steps to Inspire Confidence and Seize New Growth. If you're working in a typical organization, you're probably operating in a red ocean of overcrowded, fierce competition. But have you ever thought there could be a way to escape and move into a blue ocean, that is, away from competition? Based on decades of the authors' practical experience, these blinks show you how to venture out into new waters by making a blue ocean shift, that is, a shift from a competitive industry environment to new markets full of opportunities.
Start by learning a step-by-step framework and find out about a series of practical tools that can be used on any kind of organization to navigate into a brand new, wide open market.