From the course: Finance Foundations for Solopreneurs

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Blogs, videos, and podcasts

Blogs, videos, and podcasts

From the course: Finance Foundations for Solopreneurs

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Blogs, videos, and podcasts

- Blogs, videos, and podcasts even the playing field for the solopreneur. Rather than seeing them as just content vehicles, consider them branding and revenue generating strategies. Let's evaluate these three options, blogs, video, and podcasts, and see which one, or ones work best for you. So let's start with blogs. A blog is an online, long form text publication that can be hosted nearly anywhere. For solopreneurs, blogs can offer free resources and advice, be a content attraction for ad revenue, announce events, and respond to current events. As a solopreneur you should use a blog to do all of the above and more. Heck, your blog could actually act as your temporary website until a permanent one is created. Here are some best practices when it comes to blogs. Blog a least twice a week. Three to four times is better, but at a minimum do it twice. Blogs without frequent posts are not taken seriously, and are soon forgotten. Keep your post pithy. The best blog post can be read in about…

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