In this video, learn how the new tools blockchains offer business will be leveraged by marketing. Blockchains can change the marketing function.
- Marketers are often surprised … that blockchains have anything to do with them. … It can feel like pretty deep tech, … but marketing has continuously been on the front lines … of new digitization, and here are five ways … that blockchains are likely to over time, … support the marketer. … First up, they'll help build customer trust. … Brands are built on trust … and our world today is in a trust crisis. … By offering new transparency and accountability … via blockchain features, … brands can influence customer preference. … Next, they can support deeper … and more effective brand partnerships. … When they can trust each other, … brands can collaborate in new ways. … So for example, … CPG brands spend billions of dollars … to fund joint marketing at restaurants, … but systems are proprietary and the data lives in silos, … so there's really little visibility … into what's actually working and very little control … once those dollars go over to a partner organization. … It's almost like a multi-billion dollar shadow economy. …
Alison begins by explaining what blockchains accomplish, how they make it safer for everyone to work together, and where they do—and do not—deliver value. Then, she details the new tools that blockchains offer business, including how they can help you discern what's real from what's false in your digital world. Plus, learn how blockchains can impact different departments within your business, from finance to HR.