From the course: How Blockchains Will Change Business
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Blockchains in marketing
From the course: How Blockchains Will Change Business
Blockchains in marketing
- Marketers are often surprised that blockchains have anything to do with them. It can feel like pretty deep tech, but marketing has continuously been on the front lines of new digitization, and here are five ways that blockchains are likely to over time, support the marketer. First up, they'll help build customer trust. Brands are built on trust and our world today is in a trust crisis. By offering new transparency and accountability via blockchain features, brands can influence customer preference. Next, they can support deeper and more effective brand partnerships. When they can trust each other, brands can collaborate in new ways. So for example, CPG brands spend billions of dollars to fund joint marketing at restaurants, but systems are proprietary and the data lives in silos, so there's really little visibility into what's actually working and very little control once those dollars go over to a partner…
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