- So blitzscaling is a general strategy that can apply wherever speed is important. Let's look at something that's as far from high tech startups as possible, nonprofit organizations. Even nonprofit organizations can apply blitzscaling to have greater impact faster. But you may have to interpret and change the growth factors a little bit along the way. The first growth factor, of course, is a big market, absolutely. You need to have a giant market. Maybe you're doing something like the Gates Foundation and trying to eliminate malaria, but you're going to measure that market differently.
You're not going to measure it in terms of dollars and cents. You're going to measure it in terms of lives saved or years of life improved. The second factor is distribution. That's still going to be important, but as a nonprofit, you can now leverage different forms of distribution. You can have people who are volunteering to carry your message or people who want to support your cause. The third factor is gross margins. Well, nonprofits, by definition, don't pursue profits, but you can think about the efficiency with which you convert the dollars from donors or other resources into results that improve lives.
And finally, network effects. There aren't a lot of network affects that apply to nonprofits themselves, but they can apply to your product, and if you can create a network effect product that is able to use those effects to grow even faster, you'll be able to have a greater impact.