From the course: Quality Management Foundations
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Benchmarking
- Suppose your company has the best quality products and services in your industry. How would you know that? How would you know how you compare to your competitors Well, the answer is benchmarking. It's a continuous process of comparing your performance to the performance of competitors and industry leaders. You want to look at companies with excellent quality, no matter what business they're in. Benchmarking is really a question of where am I, where do I want to be, and how do I get there? You may have experienced benchmarking firsthand at work. For example, companies often measure their factories and compare performance to their competitors' factories. This is called operational benchmarking. Quality management falls in this same category. The practices are more functional in nature rather than say a strategic marketing plan. Even so, this type of program needs the support of managers at all levels. Benchmarking should be viewed as a way to learn from outside your own company and…
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