From the course: Advertising Foundations
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Being where the customers are
- In the startup world, an MVP refers to a minimum viable product. It's a great concept that means what is the most basic functionality of a product that you need out in the world for you to launch test and optimize? I want to apply this thinking to your advertising. What's the minimum viable plan that you must do as any size business to establish a base level of presence to drive awareness and demand for your business? Let's assume that you've just started a business. You've done your launch event, you've told your friends, and you've hired a salesperson. Advertising is a great way to scale your business, so where do you start? Consider the bought, earned, owned construct. Let's apply it to this situation, and remember, the strategic foundation of a good message, which is, what's the single most important thing you want your customers to know about you? Make that your tagline or the headline on your homepage, or even your…
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