From the course: Doing Good to Build a Profitable Business

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Being authentic and true in the work you do

Being authentic and true in the work you do

From the course: Doing Good to Build a Profitable Business

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Being authentic and true in the work you do

- It's one thing to treat your employees wonderfully, but are you also providing good externally to your clients? Are you clear about how you want to deliver your service or product? As an old adage says, practice what you preach. As an organization, you'll be more successful if what you say you will deliver is actually how you deliver. We cannot build needed trust with our clients by saying one thing and delivering something else. In my branding firm, we specialize in telling our client's brand and product stories to their targeted audience. Whether that is helping them launch a new product for a very specific audience, or helping find donors that care about he cause they're helping to serve. We get behind the curtain and learn about all the pressures, struggles, hopes, and realities that that organization is dealing with to be successful. We have to do our homework, get in our client's shoes, and make sure we understand and deliver what we've promised. A high degree of trust needs…

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