Learn how to maximize benefits and minimize risks at an international company. Discover how to connect with the local market, manage across cultures, and develop global leaders.
- In January 2016, Netflix expanded to more than 130 new countries, making its videos available in almost every single market except China. - Later that year, Amazon Video had followed suit in every one of these markets. - Today, no medium or large sized company can afford to stay confined to its home country's borders. - If your competitors go global and you don't, they will benefit from larger scale and faster growth.
As they become stronger and bigger, they will be in a better position to attack you, even your whole market. - Hi, I'm Anil Gupta, Michael Dingman Chair, and professor of Strategy and Globalization at the Smith School of Business, the University of Maryland at College Park. - And I'm Haiyan Wang, managing partner of China India Institute. We are the coauthors of two widely read books, The Quest for Global Dominance and Getting China and India Right.
- While global expansion is now a must, it's also a double-edged sword. Along with its benefits, it requires people to deal with diversity and unfamiliar territory, including language, culture, and political systems. - In this course, we share how you and your colleagues can capture the benefits from globalization, while dealing with the risks and challenges effectively. - Come, join us on this fascinating journey of becoming a global leader.
- Identify the benefits and challenges of globalization.
- Determine how to connect with each local market.
- Explore relevant tips for managing global teams across cultures.
- Examine way to manage and share knowledge across the globe.
- Recognize how to build a company’s brand as a global employer.
- Outline helpful tips on the best ways to manage an expatriate’s assignment.
- Explore the fundamentals of establishing a one-company culture across the globe.
- Determine how to cultivate a global mindset.