From the course: Leading Global Expansion
Becoming a global leader
- In January 2016, Netflix expanded to more than 130 new countries, making its videos available in almost every single market except China. - Later that year, Amazon Video had followed suit in every one of these markets. - Today, no medium or large sized company can afford to stay confined to its home country's borders. - If your competitors go global and you don't, they will benefit from larger scale and faster growth. As they become stronger and bigger, they will be in a better position to attack you, even your whole market. - Hi, I'm Anil Gupta, Michael Dingman Chair, and professor of Strategy and Globalization at the Smith School of Business, the University of Maryland at College Park. - And I'm Haiyan Wang, managing partner of China India Institute. We are the coauthors of two widely read books, The Quest for Global Dominance and Getting China and India Right. - While global expansion is now a must, it's also a double-edged sword. Along with its benefits, it requires people to deal with diversity and unfamiliar territory, including language, culture, and political systems. - In this course, we share how you and your colleagues can capture the benefits from globalization, while dealing with the risks and challenges effectively. - Come, join us on this fascinating journey of becoming a global leader.
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