From the course: Supply Chain and Operations Careers: Certification Tips and Tricks (2019)

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Basics of sales, marketing, and customer service

Basics of sales, marketing, and customer service

From the course: Supply Chain and Operations Careers: Certification Tips and Tricks (2019)

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Basics of sales, marketing, and customer service

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- Supply chain folks talk about demand a lot, demand planning, demand forecasting, demand shaping, but what we really mean when we say demand is selling stuff to a customer. Because the supply chain starts with getting someone to buy something from you. In this video we'll talk about sales and marketing and customer service, and how they generate the demand that pulls products through your supply chain. When you're preparing for a certification exam you may run across the term demand chain. The demand chain includes three important functions that get customers to buy from you, marketing, sales, and customer service. Marketing is about generating awareness and interest in your products. This could involve educating people about your product, and creating an emotional attachment to your brand. Sales is about convincing a customer that they need your product and getting them to buy it. And customer service makes sure the…

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