From the course: Advertising Foundations
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Basics of public relations
- Public relations has long been one of the most misunderstood tools in the wider marketing toolkit. And like most of the marketing world, it's been significantly disrupted by the digital revolution. There's long existed a thought that PR is unpaid advertising. So, to get one thing clear, no journalist ever went into their profession because they wanted to write about your business. They want to write news, and if what your business is doing is news, that's great, that's PR. So, how do you define what's news? The first place to start is to look at the sort of media that makes sense for you, industry verticals, general business TV shows, business websites, or community radio shows, all could be great outlets for you sharing your news. But, who is going to see these stories? Think of all the stakeholders you have for your business. Unless a media channel speaks to your customers, or employees, or future…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.