From the course: Advertising Foundations
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Basic advertising presence
- I spent 20 years in the advertising and digital marketing world before starting my own business. Over the years I've spent many millions of dollars of my clients' money bringing great advertising to life, and many billions has been spent in putting those ads on air, in print, and into the digital world. Now that it's my business's money, I've been able to apply learnings from those billions of dollars spent to put together a plan for growing my business. In this video I'm going to share my perspective for how to establish a basic advertising presence for your business, as well as give you some tips on how to get started. The first rule is to fish where the fish are, or more specifically, get as close to your customer at the time when they'll need you as possible. For me, I'm targeting people who would like to start investing but don't know how, or as I describe them, they're on the edge of the pool, they want to jump in,…
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