Avoiding spam

- While the invention and proliferation of email…has made communication between entrepreneurs…and investors much easier and much faster,…there's also a lot of dangers to it.…Imagine being on the receiving end of the following email.…Dear Mr. Investor, colon:…Generic, generic, generic, generic,…generic, generic, generic, generic,…generic, generic, generic,…End.…You'd think, oh, come on,…nobody would ever send an email like that to an investor…where it literally doesn't say Dear Brad,…it says Dear Mr. Investor…because they didn't get the mail merge quite right…on that email list that they were sending out…to 50 or a hundred investors.…

Or how about that email that says Dear Joe…when it's meant to be to Dear Brad?…Don't send out spam.…Don't send out bulk emails to investors.…In fact, in some ways,…view each investor communication as something unique…and be really deliberate about how you're making…that first interaction with the investor…so that you don't get tangled up…in the threads of today's modern email systems…