From the course: Crisis Communication

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Avoiding common crisis response mistakes

Avoiding common crisis response mistakes

From the course: Crisis Communication

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Avoiding common crisis response mistakes

- We've already covered a number of best practices for crisis communication response. But what are the unfortunate response practices that you'll want to avoid? An extensive list is far too long for us to cover in this video. So let's go over five common crisis response mistakes that we see far too often. One of the first mistakes is denying any warning signs of trouble within your organization. If you notice ongoing incompetence or malfeasance, how well does your organization address these problems? Internal issues can easily become external crises. An organization that punishes employees for frank conversation about what its internal problems tend to breed more crises. By contrast, organizations that reward problem-solving are often better prepared to respond to incidents before they become crises. What are your organization's weaknesses? How are you addressing them? Conduct routine organizational assessments to address issues that have the potential to become crises. The second…

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