It can be tempting to exaggerate progress in a company overview, which can lead to credibility problems. Learn ways of making a strong company overview without exaggerating.
- I want to make sure that you make a distinction … between marketing and exaggerating, very important. … 'Cause entrepreneurs get very excited about their business. … I haven't met an entrepreneur that isn't just over-the-top … excited about their business. … I'm one of those entrepreneurs. … And sometimes we get a little crazy, all right? … We go a little overboard. … We're very optimistic people, … which is what defines us as an entrepreneur. … I love all of that, I think it's good. … But there's a difference between marketing, … telling the story, and exaggerating the story a bit. … So we have to be careful, … especially in the company overview, … because I've watched time and time again … entrepreneurs get snagged on this. … They get a little bit ahead of themselves, … they go a little bit too far, … and investors fact check. … They fact check to make sure that what you're saying … is actually true, … because whatever industry you're in, … it's probably a small group of people that are connected. …
This course was created by EntrepreneurNOW. We are please to offer this training in our library.
- What to include and what to leave out
- Representing the management team and staff
- Funding stage, business model, and current status
- Personal, team, and company history