Become a better PR specialist. Learn the common public relations mistakes to avoid.
- Using PR for your business is incredibly powerful when done correctly, but when done wrong, it can be detrimental. Whether you are a business owner, PR professional, or anyone representing a brand, you're human and you don't know what you don't know. In my career, I've worked within large publicly traded companies, global PR firms, as well as tiny startups, and made a lot of mistakes along the way that got me to where I'm at. My name is Andrea Holland. I'm a PR professional by trade, as well as an entrepreneur, consultant, and author. In this course, I put together a list of 17 PR mistakes that you do not want to make and also provide you some alternatives. So if you're ready to start your PR campaign off on the right foot, let's dive in.
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- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords