From the course: Artificial Intelligence for Marketing
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Augment yourself
- How would you like to be an AI-powered marketing professional? No, I'm not talking about turning you into a cyborg. I'm talking about giving you the skills to harness the power of artificial intelligence for yourself, personally, so you can be the one to lead the pack. You'll have a huge advantage over others in your company or in the pool of candidates vying for that new job. The first step to becoming an AI-savvy marketer is blindingly straightforward. Learn about the SQL data management programming language. I don't mean that you need to learn to code SQL or become a programmer. I mean that you need to understand what it is and how it works. Even just spending an hour reading the Wikipedia article about SQL will give you a serious boost. Next, learn the most popular marketing automation tools and their AI components. IBM has Watson Marketing Insights, Salesforce has Einstein, Adobe has Sensei. These are AI tools built into each marketing platform. You don't need to learn them…