People often want to prove they are better than their competition by attacking them by name. This is a bad idea. In this video, learn how to talk about your product or service without mentioning anyone else but yourself.
- We've all been there. … It's natural to want to compare your product … to your competitor's product … and tell the world all the reasons why you're better. … You should 100% understand the competitive landscape … and what your competition is doing. … However, you want to be careful … in how you talk about it externally, … to your customers, and also the press. … I want you to avoid the mistake … of attacking your competition. … Sometimes it feels natural … to go after your competition directly and by name, … but that tactic is small and it makes you look anxious. … It makes you look like you're biting at their ankles … and indirectly, you're giving them airtime and free press … when you could be talking about your own business, … who wants to do that? … What's a better way? … Instead of focusing on them, focus on you. … You know what you're doing better than anyone else. … So talk about that. … What are your key differentiators? … What are you doing to provide value? … At the end of the day, …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords