From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Assess your situation

Assess your situation

From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Assess your situation

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- [Narrator] Blink number five. Assess your situation before embarking on your blue ocean journey. Now with the two other components, a perspective shift, and humanness set in your mind, your real journey to a big blue ocean begins. To set yourself up for success, it's essential to learn five practical blue ocean tools one at a time. The first is the pioneer migrator settler map. This tool lets you assess your organization's current products or services in a simple chart so that you know what you stand in your market. Best of all, it's easy to set up. Your ultimate aim in developing this tool is to get an objective sense of your products and their value to a buyer. To do so, you simply need to divide them into three categories. The pioneers are products with clear innovative value. Your customers don't just purchase them. They love them. Your pioneers are the key to your company's distinctive touch and future…

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