From the course: Creating a Communications Strategy
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Assess your communications strategy
From the course: Creating a Communications Strategy
Assess your communications strategy
- A good communication strategy is measurable. This means you have a way to track how effective your communications have been, so that you can continue to do the things that work, and quickly change the things that don't work. Many of you have heard of and use KPIs in your work. But it's important to utilize KPIs in your communication strategy, by understanding which are the most important to you, and building them into your plans. KPI stands for key performance indicator. It is a measurement for how something is performing, whether that'd be a program or a piece of communication. Let's talk about some important KPIs for communication. Remember, the success of communications today is based largely on how quickly it spreads and is seen by others. There are many KPIs to measure the impact of your communication. Here's a list of some of the most common ones, keeping in mind social media is one of your most powerful…
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