From the course: Cold-Calling Directors and Executives
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Assertive tone of voice
From the course: Cold-Calling Directors and Executives
Assertive tone of voice
- So when speaking to business leaders, your tone of voice is crucial. You must consider yourself equal and be forceful, but remember, not rude. Capturing the assertive tone of voice is an important skill. And you'll find lots of other courses about that. So I won't go into too much detail, but I'll give you some idea. It's an, "I win, you win," tone rather than an, "I win, you lose" tone. As that would be arrogant. It's being confident that your product or service will bring value, and you're simply explaining it to them, not saying they're stupid. It's being decisive in suggested next steps. And finally, it's knowing your value and being willing to walk away if that value is not properly appreciated. So business leaders respond to this because they've required assertiveness to reach their position. It's effective communication with confidence. One assertive thing you can do for business leaders that they really…
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