From the course: Designing Growth Strategies
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Assembling the right capabilities
From the course: Designing Growth Strategies
Assembling the right capabilities
- Success, in any business requires that the company assemble the needed set of capabilities in such a way that the capability bundle would give it competitive advantage over other players. Consider Honda, one of the world's most successful car companies. In 2014, Honda launched fit EV, an all electric car. The bundle of core capabilities, essential to the electric car is very different from that essential to the gasoline powered cars. Honda strength in engine technology are totally irrelevant for the electric car business. Instead, what Honda needs is strength in battery technology Similarly, the manufacturing capabilities needed for electric cars are radically different from those needed for gasoline powered cars. Even the capabilities needed, for after sale service, are very different for electric cars, than for gasoline powered ones. If Honda hopes to be as successful in all electric…
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