From the course: Unlock Your Team's Creativity
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Ask better questions
- Innovations like the Apple Watch or Tesla's Model 3 did not come to market because their inventors asked status quo questions like who's got an idea for improving our product? Or how are we going to increase sales? Those inventions exist because disruptive, creative, even uncomfortable questions without easy answers were asked. But for most of us, we're so hyper focused on getting answers, we forget how important the right question is. To start asking better questions today, borrow a technique called killer questions. Merck Pharmaceuticals uses killer questions in strategy meetings. And manufacturing company AMACO builds killer questions into its strategic planning every single year. Behavioral science has shown that killer questions are very effective because by simply asking a question that calls for a thoughtful response, you'll increase the chance that the person will take action on whatever you're asking about. So, what exactly is a killer question? Well, it's a question that's…
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