From the course: Artificial Intelligence for Marketing

Artificial intelligence and machine learning in marketing

From the course: Artificial Intelligence for Marketing

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Artificial intelligence and machine learning in marketing

- The robots are coming to change marketing, and you can work with them and become even more successful, or get crushed under their metal feet. Today artificial intelligence is all hype and little understanding. If you're a marketing professional, you've heard all the buzz, but you probably don't know what to believe. In this course, I'm going to bring you from zero to hero in your understanding of how AI and machine learning can be put to use by you in marketing. I'm Jim Sterne. I'm a consultant and co-founder of the Digital Analytics Association and author of "Artificial Intelligence for Marketing." In this course, I'm going to help you understand what AI is, how machine learning is a powerful tool, and how you can integrate it into your marketing initiatives, no matter how big or tech-savvy your company is at the moment. So let's take this first step into this exciting new world. Come start the journey with me.

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