From the course: Making Great Sales Presentations
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Arrive with authenticity
From the course: Making Great Sales Presentations
Arrive with authenticity
- We know that people often associate salespeople with a used car salesman. While not usually accurate or fair, in most cases, people think of salespeople as pushy and more focused on their commission than they are actually helping them solve the problem. Nobody wants to talk to a salesperson with the dreaded commission breath. The sad reality is, salespeople before us have created this stereotype, and that's why it exists. Think about your own buying experiences. Have you ever been oversold? Have you ever bought something based on features that a salesperson had extolled as the best, only to find out that they were not only as good as described, or worse, it didn't work at all? Likely, most of us have had this type of experience. What we have to realize is that our prospects have had those same experiences prior to sitting down with us, and therefore, they bring in certain prejudices to the conversation. So how to we…
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