From the course: Crisis Communication
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Appointing a spokesperson
- During every crisis you've identified who will speak on behalf of your organization, what special qualities do they need, and what can you do if those people aren't available? Those three questions are at the heart of appointing company spokespeople. Let's address each question individually. First, who speaks on behalf of your organization? Ideally all of your top company leaders and high-level managers will have invested in media training. In media training organizational leaders learn specific techniques for communicating with various audiences including journalists. Further, you'll want your spokespeople to have experience speaking to a variety of audiences before a crisis strikes. Your spokespeople may be well trained but a crisis should never be the first time they step in front of a TV camera for a press conference. Second, strong spokespeople usually share four key qualities. They look visually presentable, speak clearly, appear calm, and can answer questions factually with…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.