From the course: Finding Your Purpose at Work

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Animate meetings using stories

Animate meetings using stories

From the course: Finding Your Purpose at Work

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Animate meetings using stories

- Have you ever sat through a meeting and found yourself thinking, what's the point? That's what happens when organizations lose sight of their customer. Three years ago Patrick Hodges was the sales director for a single division of Blackbaud. They're a software company out of Charleston, South Carolina that serves the non-profit world and Patrick made the decision to embrace and leverage purpose. Over the next two years, Patrick led his team to double digit sales growth. They were outpacing the industry and the rest of the organization. Patrick's portfolio increased to two divisions and he drove even bigger results. Today Patrick Hodges is the chief sales officer and he reports directly to the CEO. Patrick you're one of my favorite sales leaders, I'm delighted to be with you today. - Thanks for having me Lisa. - So Patrick, most organizations stand up in a sales organization, they put up the big sales number, they say let's go crush the competition, let's kill them, let's beat this…

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