Analyze the possible solutions

- Once you have a prioritized list of possible ideas and you've identified a best guess, an initial hypothesis you want to go out and pursue, you need to do your analysis. So, let me offer five solutions that I've come up with in some prior problem solving efforts. First, I have an opportunity where I'll offer discounts on our product and I think it's number one because I think it's going to be easy to do, and it's going to have a very large impact on profits and that's my top idea. The second idea I have is going into new geographies. I want to enter Europe and I think it would be pretty hard to do, however Europe is really big and it represents a huge profit pool for us, so that's number two on my list. Next, in terms of solutions, I might add some new features to one of my products. And I think it might be medium in terms of the effort to do it; I'd have to change my manufacturing process and I think it would be medium size in terms of the impact on profits. I'd sell some more…