From the course: Advertising Foundations
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Analytics and optimization partners
From the course: Advertising Foundations
Analytics and optimization partners
- The reality of the Test Learn Optimize construct is that you have to pay attention at every stage of work creation. So much effort goes into creating work that goes into the world, that by the time it's actually running, the teams that have created it have moved on to their next priorities. This is a giant mistake. In this video, I'm going to cover the basics of analytics and optimization and how to bring that discipline into a small business. Analytics, also called metrics or success metrics or key performance indicators, are basically the set of numbers that track how your company's marketing is performing. You can either measure directly against your goals or you can cast a broader net and measure across your customer experience. One way to think about these metrics is in terms of your customer experience funnel. 500 Startups has a great framework called Metrics for Pirates, the pirate reference being the…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.