Amazon identifies failures quickly—a secret to success

- So can you share with us some of the best examples, or quick ways to get an early failure assessment on something you're trying? - Sure, well, I can give you some examples of some of, my favorite company that is really, really good at this kind of an assessment, is Amazon. And whenever people talk about Amazon, They talk about all of the incredible things that they've invented. And now they're doing, like, one day delivery. Which is just unbelievable. They're just constantly coming up with ways to wow you. And that's part of what's fueling its growth. But what nobody ever talks about are so many projects that they've lost lots and lots of money on. And things that never worked out. Like the Fire phone. Which was a phone that they introduced, it was supposed to be like the phone to end all phones. They lost $175 million on it. And a few months after it came out, they couldn't sell them for 99 cents. And what…