From the course: Writing Emails People Want to Read

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All emails are personal emails

All emails are personal emails

From the course: Writing Emails People Want to Read

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All emails are personal emails

- I've built a steady mid six-figure business all by myself starting from zero in less than a year with just email. I got my first book deal because I had an email list. I've had speaking gigs where I got a standing ovation from 3000 people because of email. I love email. I love how it's its own thing. It's somehow a combination of a letter, a note, a private message, and a bulletin board notice. I love how flexible it is. Email adapts to your needs and your style, images, no images, just plain text. I love how personal it is. Email gives you the chance to communicate one-to-one. I love the crazy ROI. Across all industries, the average ROI of email is 3800%. That is every dollar that a business spends on email marketing brings in $38. Mostly I love it that email is the only form of marketing or any communication, practically, that is 100% controlled by the consumer. I can't control what ads I see or you see. I can't…

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