1. All topics
  2. Business
  3. Marketing
  4. Advertising and Promotion
Aligning Sales and Marketing Preview

Aligning Sales and Marketing

With Marcus Murphy Liked by 2,188 users
Duration: 35m Skill level: Intermediate Released: 11/27/2019

Start my 1-month free trial

Course details

Sales and marketing don’t always play for the same side. Each group undervalues the contributions of the other—and this conflict hurts the entire company. However, when sales and marketing align there’s a major impact on company performance across the board. Sales cycles are shorter, the cost of acquisitions goes down, and you finally start seeing the revenue growth in your margins. This course helps organizations align sales and marketing to optimize business and achieve serious growth. Sales expert Marcus Murphy helps you understand where communication breaks down and shows ways to build it back up, increasing partnership and investment in the same shared goals. By the end of the course, you’ll have all the tools you need to end the standoff—and get everyone on the same team.

Skills you’ll gain

Meet the instructor

Learner reviews

4.7 out of 5

372 ratings
  • 5 star
    Current value: 274 73%
  • 4 star
    Current value: 80 21%
  • 3 star
    Current value: 12 3%
  • 2 star
    Current value: 4 1%
  • 1 star
    Current value: 2 <1%
  • Hiresh Jain Hiresh Jain

    Hiresh Jain

    GM -Product Marketeer @ Signify | Product Marketing, Sales Leadership

    5/5 January 30, 2024
    The experiences are not always permanent & we have to collaborate in various ways.
    Helpful · Report
  • Jane Alagoa (The Monologuer) Jane Alagoa (The Monologuer)

    Jane Alagoa (The Monologuer)

    Chief Marketer (Payment Solutions). e-Commerce/POS Merchant & Agent Acquirer. Business Development Mgr. for Partnerships, Revenue Drive & Growth…

    5/5 January 29, 2024
    The delivery is good. The learning is so fresh and remains evergreen as new businesses emerge every time and existing businesses evolve. Teams transitions makes this course a Top Recommendation for me as the Lead in any organization. There is power in aligning marketing and sales goals. I am lucky to have witnessed this, collaboration. This course has helped me understand - the why behind the re-alignment in practice. Great course.
    Helpful · Report
  • Syed Khaja Safiuddin Hussani Syed Khaja Safiuddin Hussani

    Syed Khaja Safiuddin Hussani

    Sales Logistics Manager @ Al Madina Logistics | Supply Chain 3PL Logistics

    5/5 December 8, 2023
    s #oil #education #oilandgasindustry #marketing #warehouse #oilgas #india #digitalmarketing #logistics
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play