- Where sales and marketing misalign
- Encouraging communication and ownership
- Joint assignments
- Feedback lists
- Using an integration checklist
- Defining shared targets and metrics
Skill Level Intermediate
- There's a war going on, but you won't find it anywhere in the news. I'm talking about the war between sales and marketing. Where the weapons are actually our words. Your leads stink, and you can't close. But it's way deeper than that. We aren't even scratching the surface. It's a war of egos. Each group undervalues the contributions of the other, which in turn, it hurts the entire organization. On the other hand, when sales and marketing are aligned, there's a major impact on the company's performance across the board. Sales cycles are shorter, the cost of acquisition goes down, and you finally start seeing revenue growth in your margins. Hi, I'm Marcus Murphy, head of partnerships at DigitalMarketer. I've worked with thousands of companies across the world. Everything from small businesses to billion dollar enterprises. And they all have one thing in common, misalignment. Aligning sales and marketing teams has become my personal mission. Join me on LinkedIn Learning where we're going to take a deep dive in the ways you can optimize your business, have some fun, and most importantly, equip you with the tools to help you align your sales and marketing teams for growth. Let's end this war by making sales and marketing allies.