Everyone has an affinity for something. But when it comes to bias, an affinity for a particular person makes it tough to be impartial. Affinity bias makes objectivity difficult. Here, Stacey Gordon helps you see just how detrimental it can be.
- Parenting is hard…and we're told that playing favorites is wrong.…And so as parents we struggle…to make sure everything is fair.…But if you have a sibling…or you're a parent yourself…it isn't difficult to tell who the favorite is.…And for that, you can place the blame…squarely on affinity bias.…Affinity bias is the tendency…to warm up to people like ourselves.…We favor those who have something in common with us.…And so as a parent, the child who…plays the same sport you did in high school,…or who has your creative gene,…is usually the one with whom you can…relate the most and are closest to.…
So how does this equate to…unconscious bias in the workplace?…If the person you have to write an evaluation of…is someone who graduated from your alma mater,…you may rate them much higher…than the person with whom you have little or no connection.…Unconsciously, the person with whom…you have a perceived affinity will automatically have…an edge over the others whether they deserve it or not.…Reducing our unconscious bias as we interact…
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- What's unconscious bias and why does it matter?
- The impact of bias
- Identifying unconscious bias
- Affinity bias
- Halo bias
- Perception bias
- Confirmation bias