From the course: Social Media Marketing Trends

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Addressing systemic racism

Addressing systemic racism

From the course: Social Media Marketing Trends

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Addressing systemic racism

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(upbeat music) - [Instructor] No organization will be able to end systemic racism, but every business can reduce the impact of racism resulting from its own efforts. Like never before consumers are demanding brand speak out and take action on racism. And social media is often where they hold these organizations accountable. This is a reaction to the disparities the African-American community has faced for far too long. And the global protest calling for racial justice. And brands can no longer stay on the sidelines. According to a survey from Edelman, 37% of respondents have attended to convince others to stop or start buying from a brand based on their stance on addressing racial inequality. So, your organization needs to take action to diminish racism in the workplace and communicate that you denounce it. Otherwise this can signal that you're indifferent. Start by outlining the actions you'll take to make your…

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