Lynda.com is now LinkedIn Learning!

To access Lynda.com courses again, please join LinkedIn Learning

All the same Lynda.com content you know and love

Plus, personalized course recommendations tailored just for you

All the same access to your Lynda learning history and certifications

Try LinkedIn Learning for free
Questions? Visit our help center.
Skip navigation

Adam Alter: Lessons in color, naming, and consistency

Adam Alter: Lessons in color, naming, and consistency: Building and Managing Signature Products
Adam Alter: Lessons in color, naming, and consistency: Building and Managing Signature Products

The first letter of your name. The average climate of your country. The presence of the color pink. These so-called “context effects” have an enormous influence over the way we think and behave. In this lesson, Adam Alter, assistant professor of marketing at New York University Stern School of Business, explains how you can use these context effects to your advantage—whether you are naming your company or choosing the color of an everyday product.

Resume Transcript Auto-Scroll
Skill Level Intermediate
36m 31s
Duration
169
Views
Show More Show Less
Skills covered in this course
Business Business Skills Marketing

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month

You are now leaving Lynda.com and will be automatically redirected to LinkedIn Learning to access your learning content.