Learn about and appreciate a genuine keynote story—in particular, the role of the "problem" opening section.
- So far, I've mentioned several devices that you might use…to add focus and impact to your main points.…As we stated earlier,…that might be a picture, a video, or a statistic.…But we know there's only one best way…to hook an audience emotionally and that's the story.…Let's actually walk through an example story.…I want you to watch what I do and take some notes.…Feel free to hit rewind and watch again.…Use the information that we've discussed so far…to see if you can spot some of the variables in play…while I'm speaking.…
For clarity, recall that a story is much like a play.…There are three acts.…A first act with a setup describing a problem.…A second act with some type of action…building towards a climax.…And a final act with some form of resolution.…The example we'll use here follows the same format.…So first, I'll share act one then a short debrief.…I'll deliver act two and a debrief,…followed by the final act and another short debrief.…
Okay, example story act one.…The story is called Paxton and the Gold Medal.…
- Cite how many devices should be used with each point in a keynote presentation.
- Recall the voice-related factors you should consider when giving a presentation.
- Describe the power of stories to move an audience and explain how to choose a story.
- Explain the importance of researching the audience demographics before giving a keynote speech.
- Describe some things you can do to personalize a presentation to better engage the audience.