From the course: Selling into Industries: Retail and Consumer Products
Achieving retail success
From the course: Selling into Industries: Retail and Consumer Products
Achieving retail success
- You've developed this great new product that you think can sell thousands, maybe even tens of thousands of units to consumers everywhere. You're anxious to present it retailers large and small, who you're sure will be on board with carrying your product in their stores. However, how do you know the best strategy to follow to maximize all of that potential? The retail marketplace is exciting, but it's not easy to be successful. For every consumer product that has achieved great sell-through, there are dozens of others whose shelf life was short, and whose results were so disappointing. You don't want this to happen to your product. Hi, I'm Dean Karrel. And over the course of my career, I've presented and sold to every type of retailer, from the smallest store on Main Street, to the largest big box accounts, and to global online sites. I want to share with you some of the best practices I've learned. In this course, we'll cover everything from the essential market research, and studies of the competitive landscape, to the actual sales presentation and the sales analyses once your product is finally available in the stores. So if you're ready, let's explore the fun and excitement of selling to retailers.
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