Skill Level Beginner
- Hi guys, my name is Aimee Bateman. I'm the founder of Careercake, and for 15 years I've worked in careers and recruitment, and in this course I'm going to talk to you about the hidden job market. Now that's a term that's often used to describe roles that are not advertised to the general public. If you were to do a search online, and you would find thousands and thousands of articles suggesting that the hidden job market accounts for about 70 to 80% of recruitment. Now that's a figure that's been bounded around for a very long time, and I always think it's a big debatable 'cause it's a hidden job market, so how do you quantify it? But there are so many articles and surveys completed on this exact subject. Now there's a huge, huge percentage of people that are recruited via non-traditional routes, and that's for a variety of reasons. It is not uncommon for those recruiting to comb their own network, ask for referrals, look at CVs and applications that are already on file, and maybe look internally. There are many avenues for an employer to find the ideal candidate, and many do not start with posting a job advert. Now there are reasons why recruiters do this. So they might be a small business, they might not have the budget to advertise, and they might just prefer to work with people that they already know. My first two hires at Careercake were people that I already had in my network, people I knew, I trusted, I'd developed a relationship with. And this is true for so many hiring managers, but when it comes to looking for work, what do we do? We jump online, we go straight to job boards. We scour through local and national press. We identify employers that we think, "Oh, I'd really like to work for them." So then we go onto their website, and then we go to their Careers pages, or their Jobs pages, and we have a little look to see what they're promoting, what they're advertising. So we spend 100% of our time looking for maybe just 30% of opportunities. Now that is madness, and we need to be more creative. I don't want you to be that passive job seeker, the one that just waits for that vacancy to appear and then they just send their CV in. I want you to take the initiative. I want you to be really, really proactive. I want people to find you, to want to meet with you. There's a saying that it's not what you know, it's who you know, but that is rubbish. No way, it's who knows you! So this course is going to show you exactly how to tap into this hidden job market and find those awesome opportunities, so let's get started.