Accepting resistance to change

- Well I study the science of change, … and what we know is that humans are wired to resist change. … We see change as potential danger, … and you're seeing evidence of this everywhere right now. … In addition, we can kind of map people's motivation … for change along did they choose it and did they want it. … And right now, … this situation, this health crisis, … is something we did not choose nor did we want it. … So people are initially going to be resistant, … but they're also really looking for information … 'cause they need to have some sense … of control in all of this, … so however you can help people with that, … that's really important. … The other thing about change is that we're being asked … to develop new habits, … and it takes roughly 40 to 50 repetitions of something … for it to become automatic, … so like right now we're all learning … that we did not know how to wash our hands correctly. … So unless you're a medical professional, … you probably haven't been doing it right, …