From the course: Superhuman Innovation (Blinkist Summary)
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AI increases understanding
From the course: Superhuman Innovation (Blinkist Summary)
AI increases understanding
- [Narrator] Blink number five, AI increases understanding and reveals insights that allow businesses to provide better service. Picture a marketplace in ancient times packed full of vendors all vying for people's attention. How did these vendors ensure that someone bought their freshly baked bread instead of someone else's? By understanding their customers' desires and changing their pitch according to the context. To make sales to prospective buyers, businesses have always needed the second word in the super framework, understanding. What's changed are the methods of getting to know your customer. Using AI, you can learn customers' wants and needs and adapt your strategy based on the feedback you receive. Take ads, AI can be used to profile customers and target them with relevant ads. Going beyond just displaying ads for products the customer has already bought, AI identifies new products to recommend, and then…
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