From the course: Unlock Your Team's Creativity
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40 new opportunities
- When was the last time you considered eliminating an element of your best-selling product or service? Or whether your product should be more localized to reach a specific market, or how you could increase the frequency of how often people buy what you offer? You can't afford to not innovate, especially if your product is a market leader. That's how complacency creeps into even the most innovative organizations and how your competitors edge you out. To prevent this, try a technique known as 40 opportunities. It's inspired by a problem-solving technique called TRIZ, which is short for the Theory of Inventive Problem Solving. TRIZ was developed by a Russian patent examiner who reviewed 400,000 patent applications looking for commonalities between the problems and the inventors' methods for solving them. He realized that every invention could be traced to just one of 40 principles. Now, what does this mean for your business? It means TRIZ provides with a systematic process for…
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