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Skill Level Beginner
- [Announcer] This content is brought to you by Blinkist. (bright music) - [Cam] Al and Laura Ries, "The 22 Immutable Laws of Branding," narrated by me, Cam Drynan. Between the products we know and love and those we avoid, there's a virtually endless array of middle of the road goods that we can't even remember. Sticking out in a crowd on a fully stocked supermarket shelf is tricky business and many brands suffer the worst fate of all. They just aren't that memorable. This sad fade can befall even the best products. But the key is that success is as much about conveying an idea as it is about the contents of a tin or what's underneath the hood of a car. And that's where branding comes in. So what is it that sets a brand apart? In these blinks, you'll discover the 22 laws of branding used by the most successful companies to gain an edge on their competitors. Covering everything from how to design an effective logo to choosing the right name, these top tips from the heads of a leading American marketing firm are guaranteed to give you plenty to chew on.