From the course: Customer Success Management Fundamentals

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14 tenets of customer success, part 1

14 tenets of customer success, part 1

From the course: Customer Success Management Fundamentals

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14 tenets of customer success, part 1

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(bright piano music) - The principal, indeed arguably, the sole reason for the existence of a customer success team is to increase revenue growth and profitability for the company. The bottom line is this. Running a customer success management team costs money, in staff and equipment, and takes up valuable management time to run. Those precious resources of time, money, and equipment, are all finite in size, and could potentially deployed in other ways, for example, by employing more salespeople, by running a social media marketing campaign, or by providing further training for the customer support team. Why would the senior management team decide instead to invest those resources on funding and managing a customer success department? The answer has to be, because they believe that doing so is in the best interest of the company because it brings back the greatest possible return on investment by doing so. So here's…

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