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In this course, author Tom Geller explores the process of writing articles and publications for businesses large and small. The course begins with a look at the preparation you'll need to do, best ways to find assignments, and smart strategies for determining your article approach. Next, the course dives into techniques you can use to brainstorm angles, research, interview experts, finish a piece, and build your portfolio.
- Adopting technical tools
- Gathering reference materials
- Defining an article
- Finding assignments
- Determining your approach
- Conducting interviews
- Managing revisions
- Following up
Skill Level Appropriate for all
All lynda.com members have access to the exercise files in this course. Here's a quick overview of what's included. First is a collection of sample pitches to match each of the seven types of article discussed. The second is a model letter you can use to pitch your own articles to publications. Third is a checklist to help you focus your efforts when you take on an assignment. Next is an email template you can use when asking a subject matter expert to give you an interview. Finally, we've included a short example article written specifically for this course, in two versions: one is submitted to the editor and the other with revision marks that the editor added.
I'll refer to this article several times during this course. These files provide some points of guidance, but none is as important as the steps that you take to complete a specific assignment. I'll show you how to do that throughout the rest of this course.