Dissecting the publication


show more Dissecting the publication provides you with in-depth training on Business. Taught by Tom Geller as part of the Writing Articles show less
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Dissecting the publication

When you write for a publication its previous issues can give you a guidance on tone, style, and all the other matters that will help you create your article. Your job is a little harder if you're writing for a one-off publication, or for one that's just about to publish its first issue. I'll talk about that later in the video. But first, here are some things to look at when a previous issue does exist. First, there are the publication's demographics. Who's reading it? Why are they reading it? As they read, what kinds of ads do they see? You can actually tell a lot about a publication just from its ads.

Next, look for articles like the one that you're going to write, with an eye toward their style and form. Are they broken into sections? How many paragraphs are in each section? How many words are in a typical sentence? How often are sentences interrupted with such things as commas or colons or dashes? These questions are tangential to those of voice and style. Are s...

Dissecting the publication
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Dissecting the publication provides you with in-depth training on Business. Taught by Tom Geller as part of the Writing Articles

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