Conducting interviews


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Conducting interviews

Interviews are a great way to get information from the people who know it best. Nearly every article I write ends up including quotes from an interview subject, because quotes can give an article credibility, personality, and focus. Sometimes when I've struggled with finding an article's hook just talking with someone at the center of the subject gives me exactly what I need. Your first step is to find appropriate people to interview. One way is to contact people who are quoted in similar articles. On one hand, you know that you'll get someone who's willing to talk with the press, but on the other, that could make your article seem a little like a rehash. Going a little deeper, you might find an expert who's mentioned in other articles but not quoted. Or maybe you'll find people who have established themselves as experts in other ways.

However you identify the right people, track them down and send emails to ask for interviews. I've included a template of such...

Conducting interviews
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Conducting interviews provides you with in-depth training on Business. Taught by Tom Geller as part of the Writing Articles

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