Optimize your videos for search engines and convert the traffic to achieve your business goals.
- [Voiceover] Hi, I'm Ian Lurie, and this is Video SEO Basics. Business owners and marketers have a huge opportunity with Video SEO, because of the way search engines blend video into the rankings. In this course, we'll explore where videos appear in the search results. Then, I'll show you known video ranking factors. We'll spend the rest of the hour reviewing specific tips for improving your video rankings. Let's get started with Video SEO Basics.
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success