Join Ian Lurie for an in-depth discussion in this video Selecting your video's topic, part of SEO: Videos (2013).
Most folks have a tough time selecting a topic.…When I'm working with other people, I'll hear stuff like, my industry is really…boring, I've got nothing to write about. No one wants to know about any of this…stuff, or I've just totally run out of ideas.…And I know how difficult it can be to stay motivated when you're producing lots of content.…You're probably writing video scripts about things you do every day, and it's…hard to come up with a steady flow of ideas because you're so close to it all.…But here's some ideas that I used to get myself unstuck and come up with really…good subjects and topics to work with. First, what are the questions you're most…often asked by clients, customers, friends, family whatever about your work?…Answer each question in a video. I'll find almost everyday that someone…comes to me with a question and I'm scribbling it down, because it will make a…great video topic. Take a look at the questions for which…folks search for answers. It's easy to do this using Google search…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success