Join Ian Lurie for an in-depth discussion in this video Picking a video hosting service, part of SEO: Videos (2013).
When you publish a video online, you have to put it somewhere.…You might use a site like YouTube, or you might place the video on a file storage…service like Amazon's S3. Or you might set up your own web server.…For our purposes, assume there are two kinds of video hosting.…Self hosted, where you store the video and then you use your own custom player, and…the video lives on your website or on a set of servers that you control.…And third party hosted, where the video lives on another website and they provide…the player you use to embed the video on on your site, and they do all the…streaming and encoding and everything else of your video.…
99% of the time, you'll use a third party service like YouTube.…YouTube has a huge audience and it's free, but limitations on the format and the player.…The fact that there's advertising inserted into your videos, and the fact you have…less control over how and where, and when the video appears maybe negatives.…They may be things that you want to think about before you choose YouTube.…
- What is video SEO?
- Debunking video-ranking myths
- Picking a video hosting service
- Researching topics and keywords
- Choosing the right title and descriptions
- Facilitating viewer comments and ratings
- Using social media to announce videos
- Creating an optimized playlist and channel
- Analyzing your success